The Premiere Cultural Weekend of the Year Where Art Meets Design
PSFAF is strategically scheduled over the popular President’s Day weekend (Feb, 13-16) traditionally one of the most highly populated weekends of the year in the region. The Coachella Valley explodes in population from 400,000 permanent residents to over 800,000 during this prime time 3 day weekend.Additionally, thousands of design lovers, interior designs and architects will already be planning their visit to the Convention Center as the fun and well attended 14th Modernism Show and Sales is held in the adjacent exhibit hall. It’s a rare opportunity for the region’s second-home owners, art loving snowbirds, and weekend visitors to experience not only modernism design- but the very best in post-war and contemporary art. The Palm Springs Fine Art Fair is the Desert’s largest and widest selection of fine art, ever- with $100 million in art for acquisition, 2,500 important works of art showcased by 60+ renowned galleries from around the world.
The Premiere Art Fair in the Southwest During the Height of the Season
The third annual Palm Springs Fine Art Fair 2014 returns to an eagerly awaited audience. The 2013 edition successfully uncovered one of the nations’ best kept secrets – that the Palm Springs region is a sparkling cultural mecca during the winter. In 2013, a substantial 12,000 acquisition oriented art lovers flowed into the Palm Springs Convention Center. The results were stunning with millions of dollars in art sales recorded by the 53 exhibiting galleries. Many attending art cognoscenti referred to the fair as “the best looking art fair in Southern California”. Anchored by the region’s most revered dealers, the Palm Springs Fine Art Fair in 2013 demonstrated that the wealthy, acquisition/art driven resort community will support a major international art event.
The Press Document the Success
The show attracted a flurry of rave reviews on Examiner, Coachella Valley Art Scene, ArtInfo and theDesert Sun. The press were eager to define and document the discovery a new market of art lovers who were ready, willing and able to embrace and support such a stellar entry in the art fair circuit.
Fairgoers were Dazzled and Impressed
The desert was buzzing after opening night as fairgoers were amazed by the world-class quality of the post-war and contemporary art on display, the impeccable production standards which included 12 ft high walls, awe-inspiring common are public installations and an impressive speaker program. The 2013 fair will raise the bar even higher.
An Art Oasis in the Desert
Once the playground of movies, captions of industry and world leaders, the region has evolved into a respected art oasis in the Southern California desert with a vibrant cultural scene devoted to the visual arts. It home to an expanding major arts museum (5,000 member The Palm Springs Art Museum- our opening night beneficiary), a vibrant art gallery scene (with 20 + galleries) and a remarkably strong base of highly savvy art patrons and collectors. The region is comprised of some of the highest -income zip codes on the west coast,, such as Rancho Mirage, Palm Desert, and Indian Wells. After the rousing success of the first year, Palm Springs region is set to be the gracious host to the second year edition. – with festivities beginning February 14, St Valentine’s Day 2013, at the spectacular and readily accessible Palm Springs Convention Center.